Facts about the Lincoln Motor Company
The Lincoln Motor Company is a branch division of Ford Motor Company that sells luxury cars. The Lincoln cars are sold mainly in the US, but have found markets in China in 2014 and also in the Middle East and South Korea. The current models are two sedans – Continental and MKZ, three crossover utility vehicles – MKC, MKT, MKX, and a sport utility vehicle – Navigator.
It was Henry Leland and his son, Wilfred, who founded the Lincoln Motor Company in August 1917, the name given was in honor of Abraham Lincoln, 16th US president. When the company started, war broke out and the company’s source of income was getting military contracts, assembling Liberty V12 aircraft engines with Ford Motor company supplying the cylinders along with other car manufacturers, like Buick, Cadillac, Marmon, and Packard. The Lincoln Model was the company’s main brand, luxury car, but when the war ended, the company, after experiencing financial issues, shifted to automobile production. The company went bankrupt after selling just 150 cars and was sold to Ford Motor Company for $8,000,000. While Ford Motor Company was also selling their brand of luxury cars, the company found little acceptance on those cars, but with the acquisition of Lincoln, the nameplate became a top-selling rival along other luxury cars. Lincoln as a subsidiary of Ford Motor, an all-new model called the Lincoln H-series was out in the market as a coupe, sedan and limousine, but all installed with the Lincoln V12 as standard equipment.
Edsel Ford, co-founder of Ford Motor, was personally involved in the making of the Lincoln Continental in 1940, which was considered at that time a personal luxury car.
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By 1945, Ford Motor merged Lincoln with another car company, Mercury, forming a new division, Lincoln-Mercury, and with this new division, a two-model lineup was produced, Continental and the Zephyr-based range. When the Mercury division was cancelled in December 2012, Ford Motor changed the name of Lincoln into Lincoln Motor Company.
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In the US, Lincoln’s track sales reached 16% in 2014 and a 7% increase in 2015 and 10% increase in 2016, its popularity had something to do with the all-new MKC crossover.
In 1927, Lincoln had a greyhound attached as the hood ornament and in the 1930s, they used a coat of arms with a red cross in the center and a knight’s helmet at the top as the official emblem. As Lincoln’s branding changed through the years, the introduction of the coat of arms coincided with Ford Motor’s coat of arms with their new fleet of cars, such that the branding process continued to evolve into the framed, four-pointed star which is currently use now.