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Knowing about the Lincoln Motor Company A division of Ford Motor Company, Lincoln or Lincoln Motor Company primarily sells luxury vehicles. Although the Lincoln cars are mainly sold in the US, it has also found a market in the Middle East, China and South Korea. The current models are two sedans – Continental and MKZ, three crossover utility vehicles – MKC, MKT, MKX, and a sport utility vehicle – Navigator. It was Henry Leland and his son, Wilfred, who founded the Lincoln Motor Company in August 1917, the name given was in honor of Abraham Lincoln, 16th US president. When the company started, war broke out and the company’s source of income was getting military contracts, assembling Liberty V12 aircraft engines with Ford Motor company supplying the cylinders along with other car manufacturers, like Buick, Cadillac, Marmon, and Packard. The Lincoln Model was the company’s main brand, luxury car, but when the war ended, the company, after experiencing financial issues, shifted to automobile production. After producing 150 luxury cars, the company was forced into bankruptcy and was sold to Ford Motor Company for $8,000,000. The merging of Lincoln into Ford Motor Company has given Ford Motor the product advantage of selling luxury cars, which they failed with their own luxury car models. The outcome of the merging of Lincoln into Ford Motor saw the manufacturing of new Lincoln H-series, such as sedan, coupe, and limousine and all installed with the standard Lincoln V12. It was Edsel Ford, co-founder of Ford Motor, who revolutionized the Lincoln’s patent luxury cars and came out with a new, personal luxury car, which was popularly known as Lincoln Continental.
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In 1945, the car models Continental and the Zephyr-based range were produced from the merging of Lincoln and Mercury by Ford Motor. This century saw the separation of Lincoln from Mercury and its merging into a subsidiary company under the name, Lincoln Motor Company.
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In the US, Lincoln’s track sales reached 16% in 2014 and a 7% increase in 2015 and 10% increase in 2016, its popularity had something to do with the all-new MKC crossover. Lincoln’s history of brand image started in 1927 when a greyhound was attached as the hood ornament and in the 1930s, they used a coat of arms with a red cross in the center and a knight’s helmet at the top as the official emblem. The introduction of the coat of arms, as Lincoln’s well-known brand image, coincided with the introduction of Ford’s coat of arms, of which this branding evolved into the framed, four-pointed star that is currently use now.